Google Adwords: Questions and Answers

Q: "Why can't I see my sponsored link when I type in a keyword into Google Search?"
A: This is becasue you have achieved your daily budget.

Q: "if all the budget is not used in one day does it carry over?"
A: Your money is only spent if it is clicked on, so even if you say limit you spend to $2.00 per day you could actually only spend $10.00 per month.

Q: "Can you set a different cents per click on different words? for example $0.35 on 'snowglobes' and $0.10 cents on 'toys' ?"
A: Yes. Each keyword can have it’s own value for each advertisement, yet if you want a different maximum daily budget for each keyword you have to create a separate campaign for each one. (then you can also change the text in the advertisement to suit the keyword)